A brand that rethinks the value of plastic bags through recycling and repurposing.
• Brand Development
• Product Design
• Website Design
• E-commerce Strategy
• Video Storytelling
Challenge
Every year, one trillion plastic bags are used worldwide. They have become the largest source of ocean litter and contributing greatly to landfill volume. While the plastic bag is a cheap, single-use item, its environmental impact is extremely high. What can be done to solve this urgent issue in addition to the banning the use of plastic bags?
Opportunity
Plastic Only is an initiative working towards alleviating the pressing global issue of plastic pollution. It is a brand that makes durable, beautiful products with recycled plastics, establishes partnerships with other companies on reuse initiatives, and actively builds community awareness.
Campaign Video
A product story told through the perspective of a red plastic bag. This video gives a comprehensive overview of the brand’s ethical values and production processes.
Brand Values
& Website
Building an e-commerce platform that emphasizes community-building and positive social impact for makers, craft-enthusiasts
and environmentally-
conscious consumers .
Brand Guidelines
